WE CREATE ENGAGING BRANDS
As women are becoming more complex, brands more dense and their relation more fragile,
Views integrates a full range of capacities to generate and manage brands that attract, convince and relate.
From real insights, out of the box strategies, live innovation, bold identities and design to connivent retail experiences and influencial communication…
ABOUT US
Views is the first brand agency
fueled by a feminine media
and triggered by a beauty incubator
As part of Marie Claire
INSIGHTS
TRENDS
CONTENT
SOCIAL
& INFLUENCE
We understand, better than anyone else, womens’ desires and sensitivities, in the three regions : USA, Europe and Asia.
We understand sociological and artistic trends : trendsetters, early adopters,… beauty, home, fashion, food, health well-being… that influence our world.
We gather real insights, upcoming trends with a quarter in advance.
INSIGHTS
TRENDS
CONTENT
SOCIAL
& INFLUENCE
As part of Marie Claire Beauty Group
BEAUTY EXPERTS
PROTOTYPING (POC)
FORMULA DESIGN
SUSTAINIBILITY
SOURCING
We partner with the best experts in cosmetic, from marketing, R&D to production.
We deliver full cosmetic innovation from concept, design… to formulas.
We have a strong knowledge in green products and sustainable packaging.
BEAUTY EXPERTS
PROTOTYPING (POC)
FORMULA DESIGN
SUSTAINIBILITY
SOURCING
WHAT WE DO
INSIGHTS
Audit
Data sourcing
Beauty Advisor
Field / Social listening
Trends
Benchmark / Safari
Test & Learn
BRANDING
Brand Platform
Mood board / video
Naming
Brand portfolio management
Brand identity
Brand book
DESIGN
Style book
Graphic guidelines
Packaging
Structural (3D) design
Design Implementation
Artwork
Production management
INNOVATION
Co-creation
Sprint
Scrum
Proof of concept
INFLUENCE
Brand content identity
Beauty Shots
Animation
Motion
EXPERIENCE
Retail Design
POS
In-store design
Pop-up store
WHERE WE ARE
PARIS
NEW-YORK
