WE CREATE ENGAGING BRANDS

As women are becoming more complex, brands more dense and their relation more fragile,
Views integrates a full range of capacities to generate and manage brands that attract, convince and relate.

From real insights, out of the box strategies, live innovation, bold identities and design to connivent retail experiences and influencial communication…

ABOUT US

Views is the first brand agency 
fueled by a feminine media
and triggered by a beauty incubator

As part of Marie Claire

INSIGHTS
TRENDS
CONTENT
SOCIAL
& INFLUENCE

We understand, better than anyone else, womens’ desires and sensitivities, in the three regions : USA, Europe and Asia.

 

We understand sociological and artistic trends : trendsetters, early adopters,… beauty, home, fashion, food, health well-being… that influence our world.

 

We gather real insights, upcoming trends with a quarter in advance.

INSIGHTS
TRENDS
CONTENT
SOCIAL
& INFLUENCE

As part of Marie Claire Beauty Group

BEAUTY EXPERTS
PROTOTYPING (POC)
FORMULA DESIGN
SUSTAINIBILITY
SOURCING

We partner with the best experts in cosmetic, from marketing, R&D to production.

 

We deliver full cosmetic innovation from concept, design… to formulas.

 

We have a strong knowledge in green products and sustainable packaging.

BEAUTY EXPERTS
PROTOTYPING (POC)
FORMULA DESIGN
SUSTAINIBILITY
SOURCING

WHAT WE DO

INSIGHTS

Audit

Data sourcing

Beauty Advisor

Field / Social listening

Trends

Benchmark / Safari

Test & Learn

BRANDING

Brand Platform

Mood board / video

Naming

Brand portfolio management

Brand identity

Brand book

DESIGN

Style book

Graphic guidelines

Packaging

Structural (3D) design

Design Implementation 

Artwork

Production management

INNOVATION

Co-creation

Sprint

Scrum

Proof of concept

INFLUENCE

Brand content identity

Beauty Shots

Animation

Motion

EXPERIENCE

Retail Design

POS

In-store design

Pop-up store

WHERE WE ARE

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PARIS

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NEW-YORK

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SHANGHAI