WHO’S BEHIND THE FLURRY OF INFLUENCER-BACKED BEAUTY BRANDS?
NEW YORK, United States — Last week in SoHo, the streets were unusually chaotic and crowded as hundreds of people — many of them teenagers — lined up outside of...
LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.” “Instant fashion.” Whatever you call it, the concept of presenting a designer collection that can be purchased — and delivered...
WHAT IS THE DIFFERENCE BETWEEN A FASHION INFLUENCER AND BLOGGER?
We hear the words blogger and influencer bandied around a lot. The fashion industry is no longer solely governed by magazine or newspaper editors– today's catwalk front rows are peppered...
NEW YORK, United States — Midday on a Wednesday at Sephora on Columbus Circle, three teenage girls and their backpacks crowded around a row of mascaras at the Clinique display....
NEW YORK, United States — Two Thursdays ago, ColourPop, the social media-born-and-raised makeup giant known for affordable prices and pumping out products faster than you can say Super Shock Shadow,...
LONDON, United Kingdom — Luxury demand is dynamic and not just in response to swings in fashion. Just a few years ago, the race to win "virgin" luxury consumers was...
TRADITIONAL MARKETING FUNDAMENTALS STILL APPLY TO INFLUENCER MARKETING
Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are…