Article

WHO’S BEHIND THE FLURRY OF INFLUENCER-BACKED BEAUTY BRANDS?

NEW YORK, United States — Last week in SoHo, the streets were unusually chaotic and crowded as hundreds of people — many of them teenagers — lined up outside of...
Article

THE STATE OF FASHION IMMEDIACY

LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.” “Instant fashion.” Whatever you call it, the concept of presenting a designer collection that can be purchased — and delivered...
Article

WHAT IS THE DIFFERENCE BETWEEN A FASHION INFLUENCER AND BLOGGER?

We hear the words blogger and influencer bandied around a lot. The fashion industry is no longer solely governed by magazine or newspaper editors– today's catwalk front rows are peppered...
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REBOOTING YOUR MOTHER’S BEAUTY BRANDS

NEW YORK, United States — Midday on a Wednesday at Sephora on Columbus Circle, three teenage girls and their backpacks crowded around a row of mascaras at the Clinique display....
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HOW TO BUILD A BEAUTY BRAND IN THE DIGITAL AGE

NEW YORK, United States — Two Thursdays ago, ColourPop, the social media-born-and-raised makeup giant known for affordable prices and pumping out products faster than you can say Super Shock Shadow,...
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THE NEWNESS IMPERATIVE: INNOVATE OR FADE

LONDON, United Kingdom — Luxury demand is dynamic and not just in response to swings in fashion. Just a few years ago, the race to win "virgin" luxury consumers was...
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SOCIAL MEDIA INFLUENCERS FINALLY COME TO … MEDICINE

BARBY INGLE CAN tell you all about living with chronic pain.

Report

INSTAGRAM DOMINATES INFLUENCER MARKETING

99.3% of influencers said Instagram was a great place to connect with community and brands

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A NEW GENERATION OF CASTING DIRECTORS PUTTING DIVERSITY FIRST

Amidst criticism of continued whitewashing, a new generation of casting directors is embracing genuine diversity over tokenism.ew?

Article

TRADITIONAL MARKETING FUNDAMENTALS STILL APPLY TO INFLUENCER MARKETING

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are…